SEO is a topic on the radar of every site looking to grow their audience, but it’s often seen as wizardry. Why does one site rank over another? What is crawling? How is it different from indexing? And what can I do?

One big problem is that reading up on any SEO topic in blogs will present a variety of different opinions. Because it’s never a one size fits all situation.

The good news is, the fundamentals of crawling and indexing rarely change. So even as best practices shift, by having an understanding of these basics, you can easily adapt your site to ensure your content is appealing to search engines.

In this session, we will break down technical SEO into it’s core components. Then explain how best to apply this knowledge to SEO tactics such as robots directives, sitemaps and search engine APIs. So that every CMO, CTO, business owner or blogger who attends can better leverage organic search.