17-18 October 2019, The Hague The Netherlands
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IT a value generator? How?

IT can be a value generator for your organization and your customers. But how? Join us at the T3CON Business summit to go beyond the theories and buzzwords. We will learn and discuss practical, actionable, strategic IT implementation and value generation concepts for organizations in today’s digital markets.

Join us on the journey to digital success. Get your ticket(s) now!

Transforming IT from cost factor to strategic enabler

The Business Summit is a gathering of expert peers—you and our featured guests—where you can share your experiences and learn from those who have succeeded before you. We will gather the threads of this topic, from financial, to the technical and strategic, and take steps together to take them from the abstract to the concrete and actionable.

The Business Summit is a full-day event-within-an-event for business leaders on the first day of T3CON at The Hague. Key takeaways and opportunities include:

  • Network with industry peers. Share your experiences, learn how they are solving their digital strategy challenges.
  • How to make a digitalization roadmapthat gives you a keen competitive edge. Digital transformation case studies. How to assess when a technology is worth investing in.
  • Build digital experiences that connect. Communication strategy to connect your vision, client, or organization to the people who need to know about it.
  • Calculate the ROI and TCO of your web development project, with a particular focus on the quirks and sometimes non-intuitive benefits of choosing open source technologies.
  • New Perspectives on everyday challenges. Learn how the LEGO® SERIOUS PLAY® method fosters innovation, strategic decision-making, team building, and product creation.
  • The Business Value of Open Source. Join a panel of experienced leaders and experts who have succeeded in digital business and benefited from creating, implementing, and understanding the new value propositions and business models the open-source world of co-creation, sharing, and flexibility has to offer.

What to expect?

The T3CON Business Summit takes place on the first day of the conference on Thursday, October 17, 2019. Summit participants will join the opening keynote of the main event and then take part in their own parallel schedule of networking events, case studies, and presentations. The day will be rounded out by an expert panel and discussion on the business value of open-source.

Look forward to a day of learning and connection. Boost your knowledge and take back to your organization inspiration and for how your IT can deliver real strategic value.

 

Who is this summit for?

Your title might be CTO, CEO, CMO, Marketing Manager, Digital Consultant, Project Manager, or Product Owner, but your job requires you to understand and deliver business value with digital technologies. 

This event is for all of us who work in business functions who need the best possible understanding of the relationship between IT and the strategic success of our organizations.

The Business Summit Program

Start the day with the main T3CON keynote, followed by the exclusive Business Summit sessions and networking opportunities. Close the day with a joint T3CON panel on the business value of open-source.

Business Summit Schedule:

SessionSpeaker
Humanification: Go Digital, Stay HumanChristian Kromme, International Keynote Speaker/TEDx Speaker and Best Selling Author
IT Leadership: CTO Crash-course for Non-CTO'sCampbell Vertesi, Principal Software Engineering Manager at Microsoft.
Workshop: Communication strategy to build digital experiences that connectJeffrey A. “jam” McGuire & Tracy Evans, Partners at Open Strategy Partners GmbH
Business Summit Networking LunchAll summit participants
Building the financial case for your next project: ROI + TCO + open sourceCecilia Fernandez de Cordoba, Senior Director DevOps at FICO
Workshop: LEGO® SERIOUS PLAY® - different approach to your everyday challengesIeva Treija, Certified LEGO® SERIOUS PLAY® Facilitator
Panel: Business Value of Open Source

Tracy Evans, Mathias Schreiber, Campbell Vertesi

Cecilia Fernandez de Cordoba, Jeffrey A. McGuire, Steven Grandchamp

Get your TYPO3 Conference ticket right here!

So we can welcome you at the Business Summit!

Business Summit Sessions

Humanification: Go Digital, Stay Human

Christian Kromme, International Keynote Speaker/TEDx Speaker and Best Selling Author

Our world is changing at an exponential rate! A big tidal wave of digital transformation and disruption is coming at us fast. Many organizations see this wave as a threat and experience stress, but there are also organizations that just see this wave as an opportunity.

Disruptive organizations act like surfers and know exactly where and when they need to jump on the wave of exponential technology to harness the power of the wave to make exponential speed.

IT Leadership: CTO Crash-course for Non-CTO's

Campbell Vertesi, Principal Software Engineering Manager at Microsoft.

How to make a digitalization roadmap that actually moves the needle for your business and gives you a strong competitive edge … rather than just doing the latest stuff to make your developers feel cool.

An essential core business function of IT Leadership is making decisions about technologies for your organization: What do we adopt? What do we avoid? What do we replace? And when?

This talk is based on a series of case studies of building digital transformation strategies for a number of large companies. We will walk through the decision-making process you need to follow to decide when a given technology or direction is worth investing in or just a passing fad.

Workshop: Communication strategy to build digital experiences that connect

Jeffrey A. “jam” McGuire & Tracy Evans, Partners at Open Strategy Partners GmbH

In this workshop, we will go into how to discover, define, and create a communication strategy, plus share with you tools and workflows to put it into practice for yourself or your next client.

Using TYPO3, we can create amazing digital experiences, but you are only going to have the impact you want by giving just as much priority to your communication strategy as you do to you to choosing how to put it together.

Our developers easily succumb to the temptation of planning a website project “inside out” based on the bells, the whistles, and ‘the new shiny’ they are dying to play with.

What we need to remember is that our technologies are a means to an end—to communicate. And when we say “we need a website,” what we actually need is to connect our vision, client, or organization to the people who need to know about it.

Building the financial case for your next project: ROI + TCO + open source

Cecilia Fernandez de Cordoba, Senior Director DevOps at FICO

Learn how to calculate the ROI and TCO of your web development project—with a special focus on the quirks and benefits of open source technologies. You will leave this session with tools to help you make those calculations and make a strong business case to you or your client’s budget owner.

We all (should) understand that IT generates value and isn’t just a process cost center in the digital—marketing, sales, connection—age. Nonetheless, IT projects are expensive and IT procurement decisions are hard. Making the business case to spend large sums of money isn’t easy on something as intangible as IT.

Convincing clients or supporting clients to make the business case for their budget owners is also hard. Beyond advantages like lower licensing costs, removing vendor lock-in, and gaining flexible, extensible architectures, come along and learn how Open Source’s advantages extend even into accounting and the financial performance of your organization.

Workshop: LEGO® SERIOUS PLAY® - different approach to your everyday challenges

Ieva Treija, Certified LEGO® SERIOUS PLAY® Facilitator

Ieva Treija is Certified Facilitator in the LEGO® SERIOUS PLAY® Method. Ieva has over 10 years’ experience in marketing. She has discovered that technology companies and teams often struggle to find the right creative and strategic solutions. So she started to look for ideas on how to help her customers and discovered the LEGO® SERIOUS PLAY® method. This method is useful for fostering innovations, making strategic decisions, building teams and creating products. The LEGO® SERIOUS PLAY® is a unique method as it facilitates engagement as well as hearing, taking the opinion of each and every member of the group into account. This workshop will give insight on how to solve everyday challenges differently by using LEGO® bricks.

Business Value Of Open Source Panel

Succeeding with open-source technology—from a business leadership perspective.

Companies with leaders who understand the value of open source—business and technical—have higher levels of innovation and are better able to recruit sought-after expert talent. Importantly, they can also move faster (both going to market and reacting to it) and be more flexible than competitors and industry peers who don’t. Join our panel of experts to discuss successful strategies and experiences for getting the most out of open source, from a business leadership perspective. 

These experienced leaders and experts have succeeded with open source in digital business. They have all benefited from creating, implementing, and understanding the new value propositions and business models, the open-source world of co-creation, sharing, and flexibility has to offer.

Host: Tracy Evans, Partner at Open Strategy Partners GmbH - More than 12 years of strategic marketing, technology, and management experience, spanning classic enterprise environments, the digital start-up scene, and open-source communities and organizations.

Panel Guests: 

  • Mathias Schreiber, CEO TYPO3 GmbH, product owner and commercial lead of TYPO3 CMS, the fastest open-source enterprise CMS

  • Campbell Vertesi, Principal Software Engineering Manager at Microsoft, Open Source developer and advocate for the last 20 years. Now, a team lead in CSE, “Microsoft’s superhero team,” enabling and contributing to open source initiatives.

  • Cecilia Fernandez de Cordoba, Senior Director DevOps at FICO, former Global Head of Engineering Methods & Standards, Deutsche Bank, where she led the bank’s open-source initiatives

  • Jeffrey A. “jam” McGuire, Partner at Open Strategy Partners GmbH, prominent keynote speaker and active in multiple open source communities, an expert in open-source business models, communication strategies, and community growth. 

  • Steven Grandchamp, CEO DRUD Technology (makers of DDEV), had executive roles at five successful start-ups involving open-source technologies and a Microsoft division launch. Built, grew, and sold four software companies, increasing shareholder value, twice as CTO and twice as CEO.