With more channels and different avenues for reaching customers, a great customer experience is no longer a nice-to-have – it’s an urgent need. A PXM can’t happen without a compelling product experience: consistent product information delivered in context wherever, and whomever, your buyers are.

Tony will explain the subtle science of creating compelling product experiences:

• Improve customer experience
• Drive brand awareness
• Deliver information in context
• Get to market faster.