Welcome to the new profession of product experience management (PXM)
With more channels and different avenues for reaching customers, a great customer experience is no longer a nice-to-have – it’s an urgent need. A PXM can’t happen without a compelling product experience: consistent product information delivered in context wherever, and whomever, your buyers are.
Tony will explain the subtle science of creating compelling product experiences:
- Improve customer experience
- Drive brand awareness
- Deliver information in context
- Get to market faster.
* without prejudice, speakers and sessions are subject to change