How do you gain the trust of those many, highly educated and involved researchers, educators and entrepreneurs?

In an environment driven by knowledge, research and innovation, the website has to fulfil many functions and meet high expectations of various stakeholders.

Our goal as webteam is to find the sweet spot where we meet the needs of the internal stakeholders while at the same time protecting the needs and expectations of the target audiences, aka the web visitor.

We level the playing field by taking the scientific approach. Packed with data, metrics and user insights, we are slowly gaining the trust of internal stakeholders and working towards an easy to use website. 

In this talk, Tja-lin Mei (Marketing Strategist, TU/e) and Karin den Bouwmeester (User Experience Researcher, Userproof) will share the road they are taking and provide the audience with concrete examples of methods used and insights gathered.