Guido is a psychologists and usability expert focused on E-commerce. He helps companies to build international customer journey optimization teams and to build a culture around experimentation and validation. Since 2008 his work included many Magento projects, he is a Magento Master and is part of the Board of Directors for the international Magento Association. He is often invited to speak at international events about persuasion, e-commerce, conversion optimization and experimentation cultures.