Rolf is Commercial Director at Proud Nerds and Proud Experts, who together pursue the FX stragegy. Rolf has a long history in the world of CX, and has been involved as Commercial Director in the UX part of Proud Nerds for a number of years.

FX (Full Experience) is the combination of a good online user experience and the offline customer experience. The talk will be about optimzigin those two worlds, in which (of course) your online platform also plays a significant role.